Alcohol was banned from Brazilian football stadia in 2003 as part of attempts to tackle violence between rival football fans. It is suggested that more alcohol is now consumed outside of those stadia, in areas that are more difficult to police.
In the lead up to the 2014 Brazil World Cup, Jerome Valcke, the FIFA General Secretary has said:
Alcoholic drinks are part of the FIFA World Cup, so we’re going to have them. Excuse me if I sound a bit arrogant but that’s something we won’t negotiate.
The fact that we have the right to sell beer has to be a part of the law.
While there may be legitimate issues that the General Secretary is arguing against, this is a very dangerous quote. And although the media may have altered its context, they have certainly put a highly controversial spin on it – particularly when you consider that Budweiser are a major FIFA sponsor.
Appearing to encourage drinking alcohol is unlikely to be something that FIFA want to be associated with, although I suspect they made their stance clear when they chose which companies would be their sponsors.
Now, where’s my orange juice?
This post is based on this article